Insulation is a bulky, low-density, freight-sensitive product, and that single fact shapes the whole trade. A container of insulation board fills up by volume long before it reaches its weight limit, so the distance between the plant and the site matters more here than in almost any other building material. Turkey sits inside the EU Customs Union and within road-freight range of most of Europe, the Balkans, North Africa and the Gulf, which is why it has attracted both domestic groups and the European insulation majors to build plants there rather than export into the region from further away.
The domestic market is the second reason the industry is deep. Turkey has had mandatory thermal insulation requirements for buildings for many years, and a large, continuous construction programme behind them, so the country runs stone wool, glass wool, expanded and extruded polystyrene, polyurethane and technical insulation lines at scale rather than as niche products. That means a buyer can usually get an entire specification, from the facade system to the roof to the pipework, from suppliers within a few hours of each other.
The regulatory context changed at the start of this year and it is the thing most buyers have not yet caught up with. Regulation (EU) 2024/3110, the new Construction Products Regulation, entered into force on 18 December 2024 and has applied since 8 January 2026, replacing the framework that has governed CE marking of construction products for over a decade. It keeps the declaration of performance at the centre but adds environmental performance across the life cycle and a digital product passport reachable through a data carrier on the product. For anyone signing multi-year supply agreements, that belongs in the contract now.