Construction chemicals are the category where Turkey's scale is most obviously an advantage. The country has one of the largest cement industries in Europe, an enormous domestic construction market that has been building continuously for decades, and a tile and ceramic sector that exports worldwide. Dry mix mortars, tile adhesives, grouts, waterproofing and admixtures are all downstream of that, and the formulators serving it have had to be good at high volume, consistent quality and fast delivery.
The freight economics are unusual and they run in Turkey's favour. Dry mix products are heavy and low in value per tonne, which normally rules out long-distance supply, but the road corridor into south-eastern and central Europe is short enough that the arithmetic still works, and it works far better than sea freight from anywhere else. Liquid products such as admixtures and waterproofing membranes ship efficiently and are usually not restricted, so mixed loads are practical.
The regulatory position is dominated by one document. Almost everything in this category is a construction product covered by a harmonised European standard, which means CE marking and a declaration of performance stating the classified characteristics. A tile adhesive is not simply a tile adhesive: it is C1 or C2, with or without T, E, F and S1 or S2 designations, and the specification you write should use those letters. Ask for the declaration of performance for the exact product code, and check that the classes match what your project needs.