Turkish dog food is a young export industry that grew very fast. Exports were around 4.5 million dollars in 2014 and passed 150 million dollars in 2025, reaching more than 112 countries, and the reason is structural rather than promotional: Turkey has a large domestic poultry industry that generates the rendered meals and fats a kibble line runs on, a cereal base in Central Anatolia, and extrusion capacity that was built recently and therefore built modern.
The honest position on Europe is that Turkish producers are dominant in the Middle East and Africa and are not yet prominent in European markets. That gap is not mainly about price or plant quality. It is about the animal by-product regime: a plant can only ship processed pet food into the EU if it has been approved by the Turkish competent authority and listed for export to the Union, and consignments must arrive through a border control post with the correct health certificate. Fewer Turkish plants have gone through that process than have gone through the equivalent for Gulf or African markets, so the first question in any European enquiry is which listing the plant actually holds.
For a buyer who screens on that basis, the commercial case is real. Two to seven days by road instead of five to eight weeks by sea matters more for pet food than for most categories, because shelf life is finite, formulations change with raw material prices, and private label programmes live or die on the ability to reorder quickly. Turkish producers also import only around fifteen percent of their ingredients, so the cost base is less exposed to freight than a producer working from imported meals.